AI Product Design for US Healthcare
Digital Product | Communication Design
Challenge
Design a product that uses AI proprietary deep learning techniques across the broad spectrum of disease acuities; mapping chronic to acute disease progression, and their predicted trajectories.
Leverage this understanding to drive Value in Healthcare, better outcomes at lower costs.
Approach
Massive data of health care industry requires more than just static charts and pretty looking visualizations; we need to go beyond by drilling deeper, probing further, and understanding the forces that influence the business while adding value to the patients
Value
Application of design thinking approach for data representation helped:
– Easily highlight areas that need attention or improvement.
– Clarify which factors influence customer behavior.
– Placed relevant info in the right screen section for optimal user experience by identifying user needs.
Brand Identity & Colours
Make the product expereince stand out, driving usability, relevance and value segwaying away from the existing ways of diagnosis and approach towards chornic disease management and populaiton health management.
Website Design
Make the product experience stand out, driving usability, relevance, and value segwaying away from the existing ways of diagnosis and approach towards chronic disease management and population health management.
A complex product a simple presentation
The client leadership believed in design thinking and that was most helpful.
Nor were they knowledgeable about the benefits of the design approach; furthermore, they were participative and mentoring when required.
We refined product wireframes empathetically to create a robust, relevant, and elegantly presented solution.
Every business has a story to tell and these days that story usually involves data. In an era of data-driven expectations, designers must ensure data presentation is clear and compelling.
