Design

by thinkmatra|16 June 202116 June 2021|Design, Technology

Zero UI is the art of making the interacting person go through minimal steps to get to the information or to classify and differentiate the information. It is generally believed that most aspects of Zero UI would fall in the...

Why Are Product Designers Fretting?

by thinkmatra|15 March 202024 May 2021|Design, Technology

Product Designers have been rejoicing in being one step ahead of consumer's expectations as they launched newer incredible experiences and functionalities. Well, not so easy anymore as AI sounds intimidating! Artificial Intelligence is “a machine that can act using human-style...

AI As the New UI

by thinkmatra|06 March 202024 May 2021|AI, Design, Technology, UI

As the strategy and business models evolve from “Customer is the King” to “Customer Experience being the King,” the conversations are centering around User Experience and User Interaction (UI). At every interaction point, a brand, product, or platform wants to...